The founders of TrackMinder had a common but frustrating problem —they struggled to find a reliable way to track time within their own agency. Despite trying various solutions, from manual timesheets to AI driven tools, nothing seemed to fit.
AI systems often promised accuracy but fell short in practice, misinterpreting activities and creating more problems than they solved. Meanwhile, traditional time trackers required constant manual input which disrupted workflows and led to inconsistent data. The result? Wasted time, lost productivity, and unreliable data that made it hard to bill clients accurately or understand team efficiency.
They quickly realized that the problem wasn’t just the technology but the fundamental approach to time tracking itself. It became clear that truly effective time tracking needed to be seamless, intuitive, and not just another chore to manage.
With this insight in mind, they turned to Zingley to help them understand the core pain points and rethink what time tracking could be. We started by digging deep into the real-world challenges teams face when trying to track their work:
With this foundational understanding, our team took a different approach. Instead of forcing users to adopt yet another tool, we integrated time tracking directly into the platforms they already use . The goal was to eliminate context switching and reduce friction.
Our goal was clear: modernize fire safety without compromising the strict industry standards. The platform brought together event monitoring, digital compliance workflows, and interactive device mapping, making fire safety both smarter and more efficient.
Automated reminders eliminated the need for managers to chase updates.
Employees spent less time switching between platforms.
More reliable tracking data led to better forecasting and budgeting.
More work hours were accurately recorded.
While AI and other advanced technologies continue to evolve, sometimes the most effective solutions are the simplest. At its core, TrackMinder is a reminder that listening to users, understanding real-world workflows, and addressing the smallest friction points can often lead to the most impactful outcomes.
By focusing on the actual pain points, like reducing context switching and integrating seamlessly into existing workflows, TrackMinder delivers a more precise, intuitive time-tracking experience. And as the numbers show, this practical approach can significantly improve productivity and data accuracy, proving that sometimes, less truly is more.
Our work speaks for itself, but our clients say it best. Their words reflect our commitment to excellence and the impact we create.
An exceptional team. Flexible, creative, and incredibly skilled. Like a Swiss Army knife, they bring deep expertise across many areas and are always eager to help. Dedicated, loyal, and truly invested in the success of their clients. Working with them has been a fantastic experience, and we would highly recommend them to others. Thank you for your outstanding work!
Mark R.
CEO
A highly experienced and intuitive agency that truly understands client needs. Working with them was effortless. I didn’t have to stress or spend time over explaining. From start to finish, I felt confident that my project was in expert hands. I’m continuing to collaborate with them on multiple projects and will gladly do so for future needs.
Sonia S.
CTO
A++
John S.
Creative Director
Thank you for the efforts that you put in! We appreciate every ounce of it!
Admir H.
Head of Marketing
Bespoke digital solutions, built with craftsmanship and care. Partner with us to bring your vision to life.
Copyright © 2025 – Zingley
Bespoke digital solutions, built with craftsmanship and care. Partner with us to bring your vision to life.
Copyright © 2025 – Zingley
