Online tutoring platforms are everywhere right now. And while you’d think that means the problem is solved, many still fall short of meeting user expectations. Most of the big platforms seem more focused on scale than on real connection. Tutors complain about the massive platform fees eating into their income. Students get frustrated with clunky support and predatory pricing. And nobody feels like they’re getting a great experience.
Edooko set out to offer something different. From the start, the team behind it knew they had to go beyond just building another tutoring site.They weren’t just chasing features, they wanted a platform that respected people’s time, needs, and expectations.
To stand out in a crowded market, Edooko needed a brand that people would notice and remember. So we helped shape a visual and verbal identity that felt sharp and distinct. Something that cut through the noise.
But branding alone wasn’t enough. We also worked to understand the most common frustrations users had with existing platforms:
Edooko didn’t try to be everything to everyone. They doubled down on quality, bringing in top-tier educators, postgraduates and above, who could deliver a premium learning experience. That move alone positioned the platform as curated and credible.
To improve the matching process, we built a proprietary algorithm that paired students with tutors based on their needs, goals, and preferences. It removed the guesswork and helped students find the right fit more quickly.
And for the support side? We built an AI-powered system that actually worked. It answered most user questions instantly and escalated issues to a real human only when necessary. Users were more satisfied, and the support team could focus on the tougher cases.
with tutor matching results
compared to competitors
due to effective AI resolution of common issues
Despite early traction, the original one-on-one tutoring model didn’t scale as expected. The Edooko team made the decision to niche down and shift focus toward delivering courses in advanced statistics.
It’s a reminder that even well-executed ideas need room to evolve. This project stood out not only for the quality of execution, but for the thoughtfulness behind every decision. And while the direction changed, the foundation laid through intentional branding, user-first design, and strong technical strategy continues to shape Edooko’s next chapter.
Our work speaks for itself, but our clients say it best. Their words reflect our commitment to excellence and the impact we create.
An exceptional team. Flexible, creative, and incredibly skilled. Like a Swiss Army knife, they bring deep expertise across many areas and are always eager to help. Dedicated, loyal, and truly invested in the success of their clients. Working with them has been a fantastic experience, and we would highly recommend them to others. Thank you for your outstanding work!
Mark R.
CEO
A highly experienced and intuitive agency that truly understands client needs. Working with them was effortless. I didn’t have to stress or spend time over explaining. From start to finish, I felt confident that my project was in expert hands. I’m continuing to collaborate with them on multiple projects and will gladly do so for future needs.
Sonia S.
CTO
A++
John S.
Creative Director
Thank you for the efforts that you put in! We appreciate every ounce of it!
Admir H.
Head of Marketing
Bespoke digital solutions, built with craftsmanship and care. Partner with us to bring your vision to life.
Copyright © 2025 – Zingley
Bespoke digital solutions, built with craftsmanship and care. Partner with us to bring your vision to life.
Copyright © 2025 – Zingley
